Zeiss, as a leading brand in the field of optics, wanted to present their high-quality Victory V8 binoculars in the webshop in a way that would highlight both their technical excellence and sophisticated design. The challenge was to create a realistic, detailed and engaging product video that went beyond the traditional product photo.
Using the latest 3D rendering technologies and working with our professional 3D artists, we created a detailed product video of the Zeiss Victory V8 binoculars. The rendering allowed us to show the binoculars from different angles, bringing the finest details to the fore while emphasizing their functionality. Skillful animations also revealed the inner mechanisms and technological features of the binoculars, which often remain hidden in traditional shots.
The 3D product video offered customers an interactive and in-depth experience in the web store. It allowed them to see the product up close, which led to a greater familiarity and understanding of the product. This in turn contributed to an increased conversion rate in the webshop.
Völker Medien Group demonstrated how a physical product can be brought to life in the digital world through the use of cutting-edge technology and creative expertise. With the 3D rendering of the Zeiss Victory V8 binoculars, we pushed the boundaries of product presentation and created real added value for the customer.
