The perfume "Sauvage" by Dior stands for unmistakable masculinity and a touch of wildness. Dior was looking for an innovative way to communicate this essence in an advertising clip that would not only emphasize the uniqueness of the perfume, but also the powerful identity it represents.
To emphasize the intense and raw nature of the "Sauvage" perfume, we opted for a setting that is just as powerful and masculine: a workshop for high-end classic cars. The setting reflected the character of the fragrance by embodying strength, craftsmanship and authenticity. With a masculine actor doing metal work in the workshop, we were able to create a visual language that said loud and clear: "I am a man!". Flying sparks and the captivating aura of the performer, surrounded by the smells and sounds of the workshop, created an impressive overall image.
Our promotional clip ensured that the "Sauvage" perfume was not just perceived as a fragrance, but as a statement for all men who want to express their wild and authentic side without apology. The clip was well received and promoted awareness and appeal of the brand to its target audience. It captures the quintessential essence of "Sauvage" and presents it in a way that is both memorable and enticing.
With Völker Medien Gruppe's creativity and expertise, we were able to help Dior send a powerful message about "Sauvage". A perfume that not only smells, but is also a way of life. It's about masculinity, authenticity and the fearless celebration of one's identity.
Photography
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