About the project
The perfume "Sauvage" by Dior stands for unmistakable masculinity and a touch of wildness. Dior was looking for an innovative way to communicate this essence in a commercial that would highlight not only the uniqueness of the perfume, but also the powerful identity it represents.
To emphasize the intense and raw nature of the "Sauvage" perfume, we decided to use a backdrop that was equally powerful and masculine: a workshop for high-end classic cars. The setting reflected the character of the perfume, embodying strength, craftsmanship and authenticity. With a masculine actor performing metalwork in the workshop, we were able to create imagery that said loud and clear, "I am a man!" Flying sparks and the gripping aura of the performer, surrounded by the scents and sounds of the workshop, made for an impressive overall image.
Our promotional clip ensured that the perfume "Sauvage" was perceived not just as a fragrance, but as a statement for all men who want to express their wild and authentic side without apology. The clip was well received and promoted awareness and appeal of the brand among its target audience. It captures the quintessence of "Sauvage" and presents it in a way that is both memorable and enticing.
With the creativity and expertise of Völker Medien Group, we were able to help Dior send a powerful message about "Sauvage." It's a perfume that's not just about smell, it's about a way of life. It's about masculinity, authenticity and the fearless celebration of one's identity.
